Competitive research is one kind of UX research that is all about scoping out the competition. This is a process that happens during the research phase and designers target to waive possible issues with their ongoing research and designs as well as broaden their view spectrum. Within this stage, the designers conduct homework on ‘how others do?’ among their team members.
A UX competitive analysis is a technique UX researchers use to understand the competition, identify opportunities, and find an edge. This analysis provides UX design teams with valuable insights to develop a UX strategy to enhance a product’s user experience and business value. - UxPin
UX researchers;
Consider how business impacts the overall user experience, Understand the market positions, Discover how competitors solve similar usability issues, Determine competition strengths and weaknesses, and so on.
In this research, I planned to lay out the features of top banking mobile apps. Also, I will handle one of the features I found valuable from all competitors’ designs and deliverables to the end-user. You will find the design reflections on differences/similarities among these competitors, from my point of view. Also, I will discuss the possible vivid future implementations that would be adopted by these giants.
Let’s get our papers, mouse, and partially Figma dirty 😎
Make the banking app less confusing, straightforward, and reach the most important items directly on the first screen with proper tabs!
Why did it bother me to conduct a banking domain mobile app?
Money and managing it are the most vital habits in this world while positively sustaining our lives. Focusing on the top Forbes locomotive industry companies banking apps will be fruitful for this study. Let’s see how they approach their customers while addressing the Golden Circle.
What/How/Why they are selling? How often do they release their new version? What is the customer satisfaction rate? How their UI and UX look like? How much user-friendly is their product? What are some best implementations others lack? What is the item bugs the product and it should be improved?
Here we are to kick off this exciting work!…
Credits: [*Smart Insights*](<https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/>)
The story began with a payment activity when I was accomplishing on the Wells Fargo app. Even though Wells Fargo surprised me with their newest release, I wanted to conduct this research, anyway! Hence there is a lot to share after analyzing these beautiful designs.
It was a few months ago and I tried to sign off after I completed my payment on their app. Strangely, I could not find the sign-off button. This button was buried under another tab. And my approach was to display this weak feature and how it was supposed to be improved in the future. However, it was my last visit during this month and as soon as I logged on, I realized a lot was already changed. The sign-off button was just right there which I was trying to implement in my research.
Once, it caught my eye that American Express lacked this same sign-off button. Even though I am using their app for several years, I figured out that I should be pulling down the account overview screen, then sign-off pops on the right. Previously, I was clicking on Account and scrolling down at least two and a half screens on my iPhone then I would see sign-off at the very bottom of the page.